High-Impact Direct Mail & Marketing Postcards | Custom Printing with Variable Data & 5th Color Inks

Personalized Postcard Printing for Direct Mail Campaigns: Variable Data, Metallic, Neon & UV Options

Stop Scrolling, Start Mailing. Our premium postcard printing delivers your message directly into the hands of your customers. Perfect for direct mail campaigns, event promotions, product launches, and loyalty programs, our custom postcards are designed for maximum visibility and response. With variable data printing (VDP) capabilities and 5th color specialty inks, we offer personalization and visual impact that standard postcards can't match.

Looking for direct mail postcards, variable data printing services, or custom marketing postcards? As a full-service print finishing company and promotional products manufacturer, Lampro specializes in creating targeted direct mail campaigns with powerful personalization options. Whether you need real estate postcards, restaurant menu mailers, event announcement postcards, or personalized direct mail with QR codes, we combine premium materials, vibrant color, and advanced customization to drive response rates. Our digital press with 5th color capabilities allows us to add stunning specialty effects—Metallic Gold, Silver, Neon Pink, Neon Yellow, and Invisible Red (blacklight-reactive)—while our variable data printing lets you personalize every single card in your run. We also offer professional laminating services to protect your postcards, custom brochures for coordinated campaigns, and counter mats for point-of-sale reinforcement.

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🎯 Variable Data Printing: Personalize Every Postcard

Our variable data printing (VDP) capabilities allow you to customize each postcard in your run with unique information—a powerful tool for increasing response rates in direct mail campaigns.

Variable data printing requires a custom quote. Contact us to discuss your VDP campaign. We'll help you prepare your data file and design for seamless personalization.

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✨ Stand Out with 5th Color Specialty Inks

Our digital press with 5th color capabilities lets you add effects that catch the eye and elevate your brand perception—perfect for direct mail that stands out from the pile:

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📬 Complete Direct Mail & Marketing Package

Create a cohesive direct mail campaign with our full range of custom printed products that complement your postcards:

• Custom Brochures & Flyers: Coordinate your postcard design with matching brochures and flyers for detailed information, handouts, or follow-up materials.
• Custom Counter Mats: Reinforce your direct mail message at the point of sale with durable retail counter mats featuring matching graphics. Perfect for retail stores and restaurants running coordinated campaigns.
• Custom Printed Coasters: Extend your campaign to bars and restaurants with matching custom drink coasters. Ideal for hospitality industry promotions.
• Event Registration Badges: For events promoted in your direct mail, professional registration badges complete the attendee experience.
• Laminating Services: Protect your postcards with professional laminating services for campaigns where durability matters.
• Die Cutting Services: Create custom-shaped postcards that stand out in any mail stack with precision die cutting technology.

Many businesses order complete direct mail packages including postcards, brochures, and counter mats for consistent branding across all touchpoints. Contact our marketing specialists for bundled pricing.

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Features & Specifications:

• Premium Quality Stock: Printed on thick, durable 14pt C2S (Coated Two-Sides) Cover Stock. This professional-grade card stock ensures a premium feel, excellent color reproduction, and lasting durability in the mail.
• Vibrant Full-Color Printing: Choose from crisp Single-Sided (4/0) or high-impact Double-Sided (4/4) printing. Our state-of-the-art presses deliver sharp text and vibrant, saturated colors that grab attention.
• 5th Color Specialty Ink Options: Custom quote required for:
  • Metallic Gold & Silver: Premium shimmer effects
  • Neon Pink & Neon Yellow: Ultra-bright fluorescent colors
  • Invisible Red (Blacklight-Reactive): Hidden UV effects
  • Opaque White: For printing on colored stocks
• Variable Data Printing (VDP): Custom quote required for:
  • Personalized Names: Each recipient's name printed directly
  • Unique Codes: Individual promo codes or QR codes per card
  • Customized Offers: Different messaging by recipient segment
  • Variable Images: Different images based on recipient data
• Standard Postcard Sizes: Ideal for automation and postal efficiency.
  • Mailing Standard: 4" x 6", 5" x 7", 6" x 9"
  • Oversized Impact: 8.5" x 5.5" (Jumbo Postcard), 8.5" x 11" (Flyer/Postcard Hybrid)
• Advanced Customization Options: Available via custom quote :
  • Protective Finishes: Gloss or Matte Lamination to enhance durability and feel
  • Alternate Stocks & Sizes: Request custom paper stocks or unique sizes
  • Die-Cut Shapes: Custom-shaped postcards via die cutting services

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📊 Variable Data Printing Applications by Industry

Industry	VDP Application	Response Boost
Real Estate	"Just Sold" cards with neighbor names, property values by street	30-50% higher engagement
Retail	Unique promo codes, birthday offers with recipient names	25-40% redemption increase
Healthcare	Appointment reminders with patient name, date, time	20-35% fewer no-shows
Non-Profit	Personalized donation asks with past giving amounts	40-60% higher donation rates
Restaurants	Nearest location, personalized offers based on order history	30-45% return visit rate

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✨ 5th Color Applications by Postcard Type

Postcard Type	Recommended Ink	Effect
Luxury Real Estate	Metallic Gold/Silver	Premium, high-value perception
Retail Sales	Neon Pink/Yellow	Attention-grabbing "SALE" text
Nightclub Events	Invisible Red (UV)	Hidden messages for VIP access
Corporate Mailers	Metallic + Spot Gloss	Professional, polished appearance
Dark Paper Stock	Opaque White	Crisp text on colored backgrounds

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Ideal For:

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📦 Wholesale & Reseller Program for Direct Mail Printing

✓ Factory direct pricing for marketing agencies, real estate firms, retail chains, non-profits, and print brokers
✓ Volume discounts at 500+, 1,000+, 2,500+, and 5,000+ units
✓ White label drop shipping with your branding only
✓ Low minimums • Start with just 50 postcards
✓ Custom packaging available for bulk orders
✓ Variable data campaign management available for agencies running client VDP campaigns
✓ Ongoing supply contracts available for businesses with regular mailing needs
✓ Non-profit discounts available for qualifying organizations

→ Contact our wholesale department

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Order Your Custom Postcards Online Today! Get instant pricing for our standard options or contact us for a custom quote on variable data printing, specialty inks, lamination, and unique sizes. Want to see how VDP or specialty inks can transform your direct mail campaign? Request a sample kit showing our different personalization options and specialty effects. Fast turnaround, bulk pricing, and expert customer support available.

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Postcard Printing & Variable Data FAQ

What is Variable Data Printing (VDP) and how does it work?

Variable Data Printing (VDP) allows us to personalize each postcard in your print run with unique information. Here's how it works:

1. You provide a data file (Excel, CSV, or database export) containing the variable information—names, addresses, unique codes, etc.
2. We create a design template with placeholders for the variable fields.
3. Our VDP software merges your data with the template, generating unique postcards for each recipient.
4. The result: 1,000 postcards with 1,000 different names, codes, or offers—all printed in a single run.

VDP is proven to increase response rates by 30-50% compared to generic mailers. Contact us to discuss your VDP campaign requirements.

What kind of data can I personalize on postcards?

With VDP, you can personalize virtually any element:

• Text Fields: Names, addresses, dates, appointment times, personalized messages
• Numeric Fields: Unique promo codes, loyalty points, account numbers
• QR Codes/Barcodes: Unique codes per recipient for tracking and redemption
• Images: Different product photos based on recipient preferences or history
• Offers: Different discounts or promotions based on customer segments
• Map Graphics: Show the nearest store location based on recipient address

The possibilities are extensive. Contact us to discuss your specific personalization needs.

What is the standard turnaround time for postcards with VDP or specialty inks?

Standard production (without customization): 5-7 business days after final proof approval
With Variable Data Printing: 7-10 business days (allows time for data processing and testing)
With 5th color specialty inks: 6-8 business days
With both VDP and specialty inks: 8-10 business days
Rush printing: 24-72 hour turnaround available for standard postcards (additional fee); VDP rush may be available for smaller data sets

Timelines are provided with your custom quote.

Do you offer mailing services or just the printing?

We are your full-service partner. While we specialize in high-quality printing, we can also connect you with reliable mailing service partners for sorting, adding postage, and handling USPS drop-off. For VDP campaigns, we can coordinate directly with mail houses to ensure seamless integration. Contact us for a quote on a complete print-and-mail solution.

What's the difference between Single-Sided (4/0) and Double-Sided (4/4) printing?

This refers to the number of ink colors per side. 4/0 means full-color (Cyan, Magenta, Yellow, Black) on the front side only, with a blank back. 4/4 means full-color printing on both the front and back sides, which doubles your space for messaging, images, and calls to action. For direct mail, a 4/4 postcard often provides a higher perceived value. With VDP, variable elements can appear on either or both sides.

How do I prepare my files for Variable Data Printing?

For VDP campaigns, we require:

• Design Template: A print-ready PDF with placeholders for variable fields (clearly marked as [FirstName], [PromoCode], etc.)
• Data File: Excel, CSV, or database export with columns matching your placeholders. Include headers and ensure data is clean and properly formatted.
• Sample Set: We recommend providing a small sample of your data for testing before full production.
• File Specs: Minimum 300 DPI, 0.125" bleed, fonts embedded.

Our team can help you prepare both design and data files for VDP. Contact us for guidance.

Are the standard sizes you offer USPS mail-friendly?

Yes. Our listed standard sizes (4"x6", 5"x7", 6"x9") are designed to meet common USPS automation and postcard rate specifications, which helps keep your mailing costs lower. The oversized options may require additional postage. For VDP campaigns, we recommend checking the latest USPS guidelines or contacting us for mailing advice on custom sizes and personalization placement.

What is the benefit of adding lamination to postcards?

Gloss or Matte Lamination adds a protective plastic film to your postcards. Beyond making colors pop (gloss) or giving a premium, non-glare finish (matte), it significantly increases durability. Laminated postcards are more resistant to moisture, scuffing, and bending, which is ideal for campaigns where cards may be handled frequently or kept by recipients. Lamination works with both standard and VDP-printed postcards.

Can I combine Variable Data Printing with specialty inks?

Absolutely! You can combine VDP with our 5th color specialty inks for maximum impact. Imagine personalized postcards with each recipient's name in Metallic Gold or unique promo codes printed in Neon Pink. For nightclub events, imagine personalized VIP invitations with recipient names in Invisible Red (UV) that glow under blacklight. These combinations create truly memorable direct mail pieces. Contact us to discuss combining VDP with specialty inks for your campaign.

Do you offer design services for VDP campaigns?

Yes! Our graphic design team specializes in creating VDP templates that maximize personalization impact. We can:

• Design templates with strategic variable field placement
• Create designs that incorporate specialty inks alongside variable elements
• Help structure your data file for optimal VDP execution
• Design coordinated campaigns across postcards, brochures , and counter mats

Request a custom quote and select "Design Services with VDP" to get started.

Can you match my postcard design to other printed materials?

Absolutely! We can ensure consistent branding across all your printed materials:

• Match postcard designs to brochures and flyers for coordinated direct mail packages
• Coordinate with custom counter mats for retail and in-store reinforcement
• Extend branding to event badges for conferences and trade shows
• Apply the same VDP logic and specialty inks across multiple products for consistent personalized branding

Contact us for coordinated quotes on multiple product lines with consistent personalization.

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