high-impact direct mail and marketing postcards

high-impact direct mail and marketing postcards

Store / Printed Product / Postcards
$0.06
Bulk pricing available for quantities of 1000 units or more
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One sided (4/0) or Two sided (4/4)
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Estimated delivery time
Shipping: 7–12 days
Pickup: in 7 days
In stock: 9999 available
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Minimum purchase quantity: 1000 items
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Quantity Price per item Discount
1000 items $0.06
2500 items $0.04 33% off
5000 items $0.03 50% off
Product Details
Brand: LPi

Custom Marketing Postcards | Direct Mail Printing with Variable Data & 5th Color Inks

Stop Scrolling, Start Mailing. Our premium postcard printing delivers your message directly into the hands of your customers. Perfect for direct mail campaigns, event promotions, product launches, and loyalty programs, our custom postcards are designed for maximum visibility and response. With variable data printing (VDP) capabilities and 5th color specialty inks, we offer personalization and visual impact that standard postcards can't match.

✅ Variable Data Printing
✅ 5th Color Metallic, Neon & UV
✅ 14pt Premium C2S Card Stock
✅ 4"x6" to 8.5"x11" Sizes

Looking for direct mail postcards, variable data printing services, or custom marketing postcards? As a full-service print finishing company and promotional products manufacturer, Lampro specializes in creating targeted direct mail campaigns with powerful personalization options. Whether you need real estate postcards, restaurant menu mailers, event announcement postcards, or personalized direct mail with QR codes, we combine premium materials, vibrant color, and advanced customization to drive response rates.

Variable Data Printing: Personalize Every Postcard:

Our variable data printing (VDP) capabilities allow you to customize each postcard in your run with unique information—a powerful tool for increasing response rates in direct mail campaigns.

👤 Personalized Names & Addresses

Include each recipient's name for a personal touch that increases open rates. Perfect for real estate, fundraising, and customer loyalty campaigns.

🔢 Unique Promo Codes & QR Codes

Generate unique discount codes or QR codes for each recipient. Track campaign effectiveness by seeing which codes are redeemed.

📊 Targeted Offers by Segment

Customize messaging based on customer segments—different offers for new vs. existing customers or different products for different demographics.

🖼️ Variable Images

Show different products to different recipients based on their purchase history, or display the nearest store location on each postcard.

Stand Out with 5th Color Specialty Inks:

Our digital press with 5th color capabilities lets you add effects that catch the eye and elevate your brand perception—perfect for direct mail that stands out from the pile:

✨ Metallic Gold & Silver

Add luxury and prestige with shimmering metallic accents. Perfect for luxury real estate postcards and premium product launches.

💖 Neon Pink & Yellow

Ultra-bright fluorescent colors that demand attention. Ideal for retail sale announcements and grand opening mailers.

🔴 Invisible Red (Blacklight-Reactive)

Hidden elements that glow under UV light—perfect for nightclub event mailers or interactive campaigns with a "secret message" reveal.

⚪ Opaque White

Print white text or elements on colored paper stocks for striking contrast. Perfect for brands with white logos.

Complete Direct Mail & Marketing Package:

Create a cohesive direct mail campaign with our full range of custom printed products that complement your postcards:

  • Custom Brochures & Flyers: Coordinate your postcard design with matching brochures and flyers for detailed information
  • Custom Counter Mats: Reinforce your direct mail message at the point of sale with durable retail counter mats
  • Custom Printed Coasters: Extend your campaign to bars and restaurants with matching custom drink coasters
  • Event Registration Badges: For events promoted in your direct mail, professional registration badges complete the experience

Features & Specifications:

  • Premium Quality Stock: Printed on thick, durable 14pt C2S (Coated Two-Sides) Cover Stock. This professional-grade card stock ensures a premium feel, excellent color reproduction, and lasting durability in the mail.
  • Vibrant Full-Color Printing: Choose from crisp Single-Sided (4/0) or high-impact Double-Sided (4/4) printing.
  • 5th Color Specialty Ink Options: Metallic Gold & Silver, Neon Pink & Yellow, Invisible Red (blacklight-reactive), Opaque White.
  • Variable Data Printing (VDP): Personalized names, unique promo codes or QR codes, customized offers by segment, variable images.
  • Standard Postcard Sizes: 4" x 6", 5" x 7", 6" x 9", 8.5" x 5.5" (Jumbo), 8.5" x 11" (Flyer/Postcard Hybrid).

Variable Data Printing Applications by Industry:

Industry VDP Application Response Boost
Real Estate "Just Sold" cards with neighbor names, property values by street 30-50% higher engagement
Retail Unique promo codes, birthday offers with recipient names 25-40% redemption increase
Healthcare Appointment reminders with patient name, date, time 20-35% fewer no-shows
Non-Profit Personalized donation asks with past giving amounts 40-60% higher donation rates
Restaurants Nearest location, personalized offers based on order history 30-45% return visit rate

Ideal For:

  • Direct Mail Marketing Campaigns
  • Real Estate Postcards
  • Restaurant Menus & Promos
  • Event Announcements
  • Trade Show Handouts
  • Product Launches
  • Appointment Reminders
  • Loyalty Program Mailers

Wholesale & Reseller Program for Direct Mail Printing:

✓ Factory direct pricing for marketing agencies, real estate firms, retail chains, non-profits, and print brokers
✓ Volume discounts at 500+, 1,000+, 2,500+, and 5,000+ units
✓ White label drop shipping with your branding only
✓ Low minimums • Start with just 50 postcards
✓ Variable data campaign management available for agencies running client VDP campaigns

→ Contact our wholesale department

Order Your Custom Postcards Online Today! Get instant pricing for our standard options or contact us for a custom quote on variable data printing, specialty inks, lamination, and unique sizes. Fast turnaround, bulk pricing, and expert customer support available.

Frequently Asked Questions About Postcard Printing

What is Variable Data Printing (VDP) and how does it work?

Variable Data Printing allows us to personalize each postcard in your print run with unique information. You provide a data file (Excel, CSV, or database export), we create a design template with placeholders, and our VDP software merges your data with the template, generating unique postcards for each recipient. VDP is proven to increase response rates by 30-50% compared to generic mailers.

What kind of data can I personalize on postcards?

With VDP, you can personalize text fields (names, addresses, dates), numeric fields (unique promo codes), QR codes/barcodes, images, offers based on customer segments, and map graphics showing the nearest store location.

Can I combine Variable Data Printing with specialty inks?

Absolutely! You can combine VDP with our 5th color specialty inks for maximum impact. Imagine personalized postcards with each recipient's name in Metallic Gold or unique promo codes printed in Neon Pink.

What's the difference between Single-Sided (4/0) and Double-Sided (4/4) printing?

4/0 means full-color printing on the front side only, with a blank back. 4/4 means full-color printing on both front and back sides, doubling your space for messaging, images, and calls to action.

What is the standard turnaround time for postcards with VDP or specialty inks?

Standard production is 5-7 business days. With Variable Data Printing: 7-10 business days. With 5th color specialty inks: 6-8 business days. Rush printing (24-72 hours) is available for standard postcards.

Are the standard sizes you offer USPS mail-friendly?

Yes. Our listed standard sizes (4"x6", 5"x7", 6"x9") are designed to meet common USPS automation and postcard rate specifications, which helps keep your mailing costs lower.

What is the benefit of adding lamination to postcards?

Gloss or Matte Lamination adds a protective plastic film to your postcards. It makes colors pop (gloss) or gives a premium, non-glare finish (matte), and significantly increases durability against moisture, scuffing, and bending.

Do you offer design services for VDP campaigns?

Yes! Our graphic design team specializes in creating VDP templates that maximize personalization impact. We can design templates with strategic variable field placement, incorporate specialty inks, and help structure your data file for optimal VDP execution.

Ready to Launch Your Personalized Direct Mail Campaign?

Choose your size and customization options to get started. Marketing agencies, real estate firms, retail chains, and non-profits—contact us for volume pricing and white label options.

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high-impact direct mail and marketing postcards
Store / Printed Product / Postcards
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Need a Larger Quantity or Something Custom?

Not every project has a default template. Get a custom quote for unique projects! We specialize in bulk orders, custom designs, and tailored manufacturing solutions.